Erin Balsa
Founder, Bland to Bold
Erin Balsa is a content marketing strategist specializing in helping B2B SaaS companies develop sales-led inbound marketing strategies. She is the founder of Haus of Bold (now Bland to Bold), where she offers marketing advisory services. With over 13 years of experience, she has partnered with well-known brands like HubSpot, Drift, G2, and Zapier.
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Why this profile stands out.
Erin Balsa is a content marketing strategist specializing in helping B2B SaaS companies develop sales-led inbound marketing strategies. She is the founder of Haus of Bold (now Bland to Bold), where she offers marketing advisory services. With over 13 years of experience, she has partnered with well-known brands like HubSpot, Drift, G2, and Zapier.
Known for
Helps B2B startups create bold content. Creator of Bland to Bold framework.
Expertise
More voices in Content SEO.
B2B SEO Lead
Known for cutting through jargon (“no BS”) when explaining B2B SEO.
SEO Content Strategist
Shares “SEO as it is” – frank opinions on industry fads and realities.
SEO & LinkedIn Consistency Coach
Emphasizes consistency in posting to build brand and improve search presence.
Co-founder & Sr. SEO Strategist
Focuses on data-driven content strategy and paid search integration.